7 Event Industry Challenges that define 2026

Why 2026 Will Feel Harder for Events - Even As Business Stays Good(ish)

Most outlooks for 2026 are oddly reassuring. “Despite all challenges”, growth will continue, technology will advance, and travel will stabilise. Taken individually, they are plausible but generic. Taken together, they overlook many aspects that matter for the global events industry.

I realised this while reviewing my work from a year ago. Back then, I co…