Flex to the max - but how?

How to respond to a breakdown of the traditional business flow

It’s been busy weeks with lots of input – ICCA in Porto. UFI in Hong Kong. Then: The International MICE Summit in Riyadh, organised by SCEGA. Congresses & Conferences. Exhibitions. Destination development. Three perspectives on the global events industry...

Today, let me connect some dots through the lens of two sessions from Riyadh: One on “Forecasting …