In the U.S., an events industry advocacy reset with a global twist

Management of Global Meetings Industry Day (GMID) will move from the U.S. Travel Association to the Events Industry Council (EIC). A mere alignment, or a strategic power play?

Seasoned industry colleagues have a sense of “déjà vu” here. But let’s start at the beginning:

There are two organisations who act as industry umbrella organisations. The US-based EIC calls itself “the global voice of the b…