Recoding expectations

How everyday use of GenAI is beginning to rewrite attendee expectations and behaviour at events

If you’re reading this at an event, look around now. The signage, the wayfinding, the tools you use were all shaped by earlier waves of technology. And they all (hopefully) are useful to you right now. They are all iterations of evolving user experiences. Each time a new digital tool spreads, it leaves behind design patterns that become hardwired into b…