Revved up, ripped up

A closer look at the re-formatting of motor shows globally, and on the industry’s global attention shift

I have seen a few editions of the IAA Motor show over the years – both in Frankfurt and Munich - and it's always been a good indicator of what lies ahead, both for the automotive industry and for trade shows.

With the 2025 show just behind us, the organisers report 16% visitor growth at the “Summit” (the B2B part), which took place in six halls at Messe …